Getting people to follow your company page can be hard. Unlike your profile page where you can request connections, you can’t request people to follow your page. So, you have to make it really easy for someone to follow you.
LinkedIn Follow Button for Company Page Placement
One great way to do that is to add a prominent follow button to your company’s website. Even if you don’t have a highly trafficked blog or online publication for your website, you can still convert your website visitors into followers by strategically placing a LinkedIn company page follow button.
For instance, we place our LinkedIn company page follow button right above our logo in the header of our navigation. This ensures that every visitor who comes to our website will see our LinkedIn Company page follow button:
LinkedIn Company Page Follow Button Code
Once you have decided where you want your LinkedIn Follow Button to go, you need to embed a snippet of code into your website. Copy and paste the below code into a text editor.
Then, log in to LinkedIn and navigate to the company page that you manage. Once there, notice the active URL. It should look something like this: “https://www.linkedin.com/company/1830623/admin/”. Notice the string of digits.
In your snippet of code, make sure the “data-id” value matches what is in your URL bar.
Now copy and paste the snippet of code into your website wherever you have decided is the most appropriate place for your LinkedIn Company Page Follow Button.
Can you place the LinkedIn follow button in more than one place?
Yes, you can! Just duplicate the code and copy it into wherever you want the second button. No problem here. In fact, you can follow a similar strategy and add it to the footer of every page so the people who have scrolled past the initial header, will have an opportunity to see it as well.
An alternate way to accomplish this would be to use Share This. Go to this website to create an account and download the code for your custom follow button.
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