What is the diffusion of innovation theory and how does it apply to the rail and logistics industries? (Answered by Martin Lew - Commtrex CEO)

The diffusion of innovation theory has significant implications for industries like rail and logistics. Understanding its relevance to launching and scaling operations can be vital for success.

The concept of 'Crossing the Chasm,' coined by Geoffrey Moore in his book of the same name, describes the transition from the early market into mainstream acceptance during the technology adoption lifecycle. For the rail and logistics industry, crossing the chasm can mean the opportunity for hyper-growth and market success.

In practical terms, crossing the chasm can entail moving away from manual processes and traditional methods towards adopting new technologies and digitalization. This leap can take rail and logistics operations from being relatively unknown and exploratory to mass adoption and well-known status.

By embracing the diffusion of innovation theory and crossing the chasm, the rail and logistics industry can leverage the latest technologies and transform their operations for growth and success in the modern era.



Martin Q&A