A stronger focus on first and last mile through educating the customer. It’s difficult for a customer to understand why a railcar is sitting 100 yards away on a siding and they can’t get to it, and it’s even worse if it sits there for a few days waiting for the next train. Often, their only interface is with a traincrew, if anyone. Therefore, we need better communication, better education, and a personal investment into the customer’s industry. Understanding their business fundamentals will ultimately make railcar delivery more efficient, and then we become more effective. We need to understand the business of our customers if we truly want to be a partner in success, and an integral part of their logistics network.