Where do I start with social media? (Alison Babcock, Commtrex Marketing)

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Social media marketing is the process of creating content for social media platforms to promote your products or services, build community with your target audience, and drive traffic to your business. The overall focus is on posting engaging content that will reach your intended audience.

Effective social media marketing builds brand awareness, generates and nurtures leads, drives thought leadership, initiates engagement and conversation, and measures marketing efforts. It is an opportunity to tell your company’s story. Since social media allows you to reach a wide audience, it is one of the best locations to publish your marketing content, promote your case study or white paper, and solicit newsletter subscriptions.

A successful social media marketing strategy will include the following steps:

  1. Identify goals and KPIs
  2. Choose the best platform(s) for your target audience
  3. Create a posting schedule (including the best days and times)
  4. Engage with your audience
  5. Analyze and evaluate your results
  6. Adapt and grow to improve future strategies

Once you have prepared your content and outlined your goals, choosing the most appropriate platform(s) for your business will ensure the best use of your time and it will be more likely to accomplish your objectives. Below is a list of the most popular social media platforms and some statistics about each to help you choose:


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Every business will be different, but we have found that the best days/times to post on social media are Monday through Thursday, at the beginning of the workday, during breaks/lunch, and at close of business. Make sure you assign a Community Manager to monitor your posts and respond to comments as quickly as possible. Likes, views, comments, and overall engagement will affect algorithms that influence whether or not your future posts will make it to the top of feeds.

Commtrex has a proven technique of successfully helping companies promote through social media with a focus on generating leads and encouraging brand awareness. Click below for more information about the marketing services we offer that will bring more attention to your company


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